"SWANOIR" is a coined term combining SWAN" with "NOIR," which means "black" in French. No matter how many white swans we find, we cannot prove that "all swans are white." However, discovering just one black swan easily overturns that assumption. What we value is this concept of "falsifiability." Our foundation lies in the approach of "practice" and "refutation" learned from "The Black Swan" by Nassim Nicholas Taleb. While past success stories serve as references, they alone do not guarantee future success. Rather than relying on the comfort of "it is worked fine so far," we constantly consider "under what conditions might this fail?" This is why we have a particular appetite for unprecedented projects and those facing difficult challenges."
Most project failures stem not from technical issues, but from solutions that contradict the essence of a company's business or organizational nature. At SWANOIR, we believe technology's value emerges only through deep business understanding. That's why we begin with a solid grasp of our clients' businesses, designing solutions that carry clear strategic meaning. This approach enables us to discover new opportunities that might otherwise be overlooked. Since our founding in 2016, we've practiced this balanced methodology across various industries, consistently delivering solutions that don't just function, but evolve alongside our clients' changing business needs.
